Talk2us Consultancy is the management consulting firm which leaders come to when they want enduring results. Together, we find value across boundaries, develop insights to act on, and energize teams to sustain success. Were passionate about always doing the right thing for our clients, our people and our communities, even if it isnt easy. Many companies begin and many continue without a clear sense of their target customer. Some resist clarifying the target; they want to appeal to as many buyers as possible, and defining a target implies excluding some customers. Others are unable to describe in more than a cursory way who does or will buy their offerings. We have to serve the entire market, runs one common belief. Or sometimes: We can’t afford to focus.